Services Provided

Google Ads

Relentlessly focused on one thing: driving business results for your brand.

Extremely well versed in Google Ads, thanks to 20 years of uninterrupted experience.

Over the past 20 years, I’ve handled hundreds of Google Ads campaigns personally, in lots of verticals. 

Strong knowledge of how the Google Ads algorithm works.

Meta Advertising

Meta advertising oriented towards performance, without all the agency fluff.

My goal is simple. To get your brand the results and recognition it deserves – as quickly, profitability, and sustainably as possible.

What you get with me is a battle-tested performance marketer on your side.

Conversion Optimization

High-growth companies selling consumer products and b2b services trust me to grow the return of their website to the next level through the power of conversion optimization.

I will create a CRO marketing strategy that’s tailored for your specific business needs and at the same time help you to understand the key role that it plays in your online success.

Marketing Strategy

Thanks to a lot of empathy for your target audiences and a passion for consumer attention, I gain an in-depth understanding of what it takes to drive sustainable growth for your brand and business.

“Marc is probably one of the most consumer and marketing obsessed strategists.”

My aim is always to achieve optimal results for your business challenges.

Communication Strategy

I understand what it takes to differentiate your brands in a meaningful and relevant manner.

Human beings – your target audience for any marketing – are at the forefront of everything I do.

Successful communication is intended to gain attention and awareness for your brands. Make people like and trust you and your brands.

Get them to desire and want your products or services.
And finally, to become your clients.

Performance Marketing

Performance marketing is, strictly speaking, the result-oriented use of (online) media. But there are numerous views on this.

Performance marketing is a form of advertising designed to achieve specific and measurable goals (in a short period of time).

Performance marketing is a component of the marketing mix in which the measurable result to be achieved is paramount.

common questions

It all starts with getting to know each other.
What you can expect on my end is an obsessive curiosity about your products and services, people, influence and communication.

A sense of humor. A habit of hard work. Passion and lots of motivation to do well.

The ability to create interesting content for online advertising and websites. 
The ambition to create better campaigns than anyone has ever created for you before.

From the day I launched my business, I’ve operated on a month-by-month payment system with our clients — and I’ve never regretted it.

Long-term contracts are based on pre-set tactics to achieve pre-set outcomes. What if there is a need to change those tactics or even the long-term goals? We don’t want clients to have to commit to us because we know businesses, strategies and the overall marketing landscape are changing constantly.

That’s actually quite simple. I’ll let you know that’s the case.

I’m not a “jack of all trades, master of none”.

Nobody can be excellent in every possible aspect of business or communication.

You’ll never hear me pretend I know how to do something if that’s not the case. Even more than that, I will never pretend being good at something…. if I’m not convinced I’m your best choice for that task.

Happy clients make for happy suppliers. And I’m not in this for the short term.

If marketing your brand(s), product(s) and/or  service(s)  well requires skills we do not posses, we’ll collaborate with specialists who share our vision and values.

I’m not a good match for those who believe in miracles. Advertisers that don’t have realistic expectations. We’re actually quite good at what we do, but alas still not capable of making miracles happen (well, sometimes it feels we do).

The algorithms and data we use need clear feedback. For clients who cannot, or will not share this feedback with is in a clear and measurable way, we cannot provide high quality and profitable work.

Alas, the only honest answer to that is “it depends“.

What does it depend on? Well, that I can answer more clearly.
There are 3 main elements that will lead to the cost.

  1. The preparatory and launch stage of online campaigns.
    This includes the getting to know the market(s) you operate in, what differentiates you from your competition, what is relevant to your target audience(s), what keeps them up at night, what type of emotions play a major role in the purchasing behavior of your clients etc…
    Depending on the number of markets you operate in and the complexity of your products & services, this might require a longer, or shorter time.  After getting to know each other (in like 2 conversations), I’ll quote a set price for this phase of the work to be done and a time period for it.
  2. The level of your media spend. We don’t operate on a commission base. We charge you for our work, not on the basis of your media spend. But, over the past 20 years we’ve gathered sufficient experience to know that in practice our management fees usually run somewhere between 15% and 20% of the media spend of the client.
  3. Your specific needs. Some clients want us to be part of their regular strategic meetings. Other want detailed and frequent reporting. And then there are some who change their mind quite regularly and don’t trust the process, nor allow the time algorithms need in order to work optimally. 

The more we need to participate in your decision process, the more often we need to modify campaigns for other reasons than their return, the higher our fee will be in practice.