Marc Wajsberg

Senior Marketer

Hi, I’m Marc.

Don’t you find it weird that most “about me” pages are written in the third person …even though they’re typically written by the the owner of the site?

Me too. That’s why I’ve abandoned the idea that I should try to make you believe someone else is writing lots of great stuff about me on this page.*

I’ve decided to write this page in the same way I’d talk to a friend.

What can I tell you about me?

I was raised by French speaking parents in the Dutch speaking part of Belgium, and had an Irish grandmother.
Thus, since a very early age I learned to think and speak in 3 different languages and cultures. Still serves me well in life.

In between then and now, I’ve also mastered some German, Italian and Hebrew.

At the age of 17, by serendipity, I picked up the book ‘Hidden Persuaders‘ by Vance Packard (originally published in 1957) and it got me hooked on consumer behavior and how to influence it.

Little did I know back then that this trade was called marketing.

That book was the start of a lifelong fascination with marketing, the principles of influence, advertising, marketing and effective communication.

I’m one of those people who really love marketing. And I only work with clients who share my love for marketing (or at least realize it’s potential) if and when I believe I can help them grow successfully and profitably.

If you’re looking to partner up with someone who will promise you the moon… but will end up disappointing you, forget about me.

Integrity is a value I hold dear.

If, on the other hand, you’re looking for someone with lots of marketing experience, a real passion for it, someone who behaves with your best interest in mind… then we might very well be an excellent match.

*as it’s easy to write positive stuff about oneself, I went out and asked a number of people who know me well, what I differently (preferably better) than most others. Here is what they’ve replied.

“Quick witted. Amazing perspective of seeing things others don’t notice.and the most amazing memory.“

E.B., London

“You give a personalized service, not only in words but also in deeds. You keep your promises. Your price is fair.
You are an expert in your field (professional knowledge) and continue to study. You think together with the customer and come up with proposals.“

M.F., Brussels

“I really believe you embrace an amazing action-oriented test and learn mentality. You are the person that will not sit and wait around until a final, perfect plan materializes. You would rather act fast, learn and iterate on the go. This brings you ahead in driving result that we aim for while others are still thinking out the perfect plan (which might not even happen in the end). This is what I appreciated immensely in working with you.“

J.C., Dublin

“Integrity, speed, capacity of analysis and understanding combined with work ethics are your ‘difference factors’.“

Z.K., Antwerp

“You have the ability to articulate a rational characteristic in a personal, and therefore subjective (read emotional) way.“

I.K., Riga

“You pick up any topic and start working on it by yourself; you don’t need much input to get started.“

M.D., Berchem

“You listen proactively and probe the interlocutor for his/her needs to see if this cannot be addressed from the bigger picture.“

T.V., Ghent

“You distinguish yourself by your professionalism, true knowledge of the business as well as your pragmatic solutions for every challenge. As well as your availability and being a good listener. You have the ability of first understanding well before you come up with the solution.“

R.P., Brussels

“You have a passion for life that you translate as a very intense curiosity. You have a congenial personality, you enjoy exchanging information with others, you also enjoy bestowing information to others, you never give the impression of withholding what you have learned thanks to your curiosity. You have a simple and refreshing honesty.“

Y.K., Antwerp

“Always available and very creative -out of the box.“

A.I., Antwerp

“A clear, intelligent and no-nonsense approach to the subject matters in which you are versed.“

D.T., Antwerp

“You are first of all very straightforward and you combine traditional marketing with online marketing taking into account the psychological aspects that influence a consumer’s decision. Few people can say that.“

M.A., Westkapelle

“I like your no-nonsense approach and the direct communication style you tend to have.“

D.P., Antwerp

“You ALWAYS think out of the box to find the most creative solution for any problem.“

K.V., Antwerp

Professional Credentials

Career Start

  • Started of in the ice cream marketing department of Unilever Belgium
  • Made it from marketing trainee to marketing manager for the brand in less than 18 months

Retail Experience

  • For years I was in charge of sales, marketing and PR of a luxury fashion brand in Belgium.
  • The thing with retail is that you see the effect of your marketing efforts every single week in the cash register. This has taught me the importance of R.O.I. even more than my work at Unilever.

What about online marketing?

  • For years people around me heard me saying “if only we could target our advertising better than through selecting the right newspaper, magazine or program to advertise within on television..” and “I so wish we had hard data allowing us to connect our advertising spend to our sales figures…”
  • When I read about the existence of Google Ads (back then Google AdWords) in the USA (launched there in October 2020), I got excited and couldn’t wait for it to arrive in Europe.
  • When it did in my country (Belgium) in March of 2003, I was among the very first advertisers using it. That first click was so exciting! Anyhow, that probably makes me the EU advertiser with the longest experience in online advertising.
  • The evolution of online marketing, the arrival of display networks, more specific targeting; other platforms (think mostly Meta, Amazon and LinkedIn) and the more recent evolution towards much smarter algorithms (call it machine learning or even AI if that’s your cup of tea) are what keep me learning al the time and going.