Fractional marketing leader · Belgium / international
You run a business.
Not a marketing department.
I provide the executive-level commercial thinking your business needs — without requiring you to become a marketer yourself.
Start the intake ↘8 questions · ± 10 minutes
Personal reply within 2 business days
Personal reply within 2 business days
strategy and marketing decisions
from solo firms to billion-euro retailers
a decisive repositioning
Details and references available on request. Selected engagements are confidential by default.
01 — The structural problem
Your marketing isn’t broken.
The role behind it is.
Most business owners have already tried the obvious. A marketing manager. An agency. A freelancer or two. Activity goes up. Revenue does not follow.
Marketing at the level you need requires five kinds of thinking: strategist, channel specialist, copywriter, data analyst and commercial thinker. Companies hire the parts and assume those parts will form a system.
They don’t. Parts produce activity. Systems produce customers.
No one is making the underlying decisions that turn work into commercial results: who you truly exist for, what you are actually selling, why you deserve to be chosen, and how to measure whether it works.
I make those decisions. And I take responsibility for the system that follows.
“Marc is the first who genuinely sounds like a businessman — not a vague consultant full of empty words.”
Philippe Criel · CFO Centre Belgium
02 — Clarity about the offer
What this is.
What this isn’t.
I don’t sell a methodology, proprietary framework or certification programme. I sell clarity: the kind that makes a business easier to understand, trust and choose.
- Audit and rebuild positioning so it withstands competitive pressure
- Design offer structures that are easy to buy
- Build messaging around buyer psychology
- Coordinate agencies and hold them accountable for commercial results
- Connect measurement to sales opportunities and revenue
- Work long term, because systems need time to compound
- Promise quick results without evidence
- Sell projects that end before they can work
- Report on impressions and vanity metrics
- Use marketing jargon where business language is clearer
- Prefer attractive dashboards over honest numbers
- Disappear once the strategy document is delivered
03 — When this won’t work
Don’t get in touch
if any of this applies.
No one can make decisions.
Positioning and offer decisions that keep being postponed stall execution. I cannot replace decision-making authority.
There is no internal owner.
Strategy without ownership becomes a document. Documents don’t close deals.
Measurement is political.
I measure what the numbers say, not what the meeting would prefer to hear.
04 — Thirty years. One question.
Why people buy
what they buy.
And how that shapes every commercial decision.
A hospital visit. A book. An enduring question.
At seventeen, I was given a copy of The Hidden Persuaders. It explained that buyers interpret signals, decide whom to trust, and later rationalise the choice they had already made instinctively.
Early to digital. Never blinded by technology.
From Unilever and luxury retail to digital — including being one of Belgium’s first Google Ads advertisers in April 2003. In 2013, Google invited me to its European headquarters with a dozen Benelux agency leaders. I was the only independent consultant in the group.
05 — Clients and peers
Recognition from people
who saw the work up close.
01“I probably wasn't supposed to tell him this, but a few years ago the CEO of Google Belgium told me: if you ever need someone who truly understands online marketing, call Marc.”
Jorg SnoeckFounder, RetailDetail
02“Working with Marc is like driving a V12 on kerosene. A virtuoso in digital marketing, far better than most digital natives.”
Erik SaelensCEO, Brandhome en Unbox
03“Marc combines two worlds you rarely see together: old-school marketing, empathy and psychology, with extraordinarily deep technical knowledge.”
Ziv KnollBoard Member, Antwerp Diamond Bourse
06 — Sectors
Sectors don’t change the logic.
They change the language.
Audience selection, positioning, offer design and measurement remain. Vocabulary, buying cycles and regulation change. I learn those quickly.
Health & supplementsProfessional servicesLegalFinanceEducationTechnologyConstructionLogisticsFashion retailIndustrial machineryB2B servicesE-commerce
07 — Working together
No pitch.
A conversation.
If your marketing feels like a cost centre rather than a commercial system, we should talk. A direct conversation about what is on your mind and whether I can help.
What happens after you submit
- Every answer is read personally before any reply is sent.
- Within 2 business days, you receive a direct answer about whether there is a fit.
- If there is a fit, we have one working session at no cost to you.
- No fit? You receive an honest explanation and a useful direction.
- No newsletter. No email sequence. No follow-up pressure.
08 — Frequently asked questions
About
Marc Wajsberg.
What is Marc Wajsberg's professional background?+
More than thirty years at the intersection of marketing strategy, buyer psychology and commercial thinking — from Unilever and luxury retail to digital marketing. In April 2003, Marc was among the first Belgian advertisers on Google Ads. Today, he works through Clixreclame BV as a fractional marketing leader.
What sets him apart from other marketing consultants?+
The focus is not on generating more marketing activity, but on the underlying commercial decisions: audience selection, positioning, offer design and measurement tied to revenue. Marc takes responsibility for the system, not merely for an advisory document.
Which sectors has he worked in?+
Including health and supplements, professional services, legal, finance, education, technology, construction, logistics, fashion retail and industrial machinery. Marc is based in Belgium and works with companies across Europe, North America and Asia.
How does an engagement begin?+
With a commercial diagnosis at a fixed fee of €2,900. It identifies where the commercial logic is breaking down and delivers a prioritised 90-day action plan. The first step is the short intake below.